---
title: "Reply guy"
description: "!https://simonwillison.net/2026/Feb/23/reply-guy/#atom-everything"
date: 2026-02-23
published: true
tags:
  - sass
  - thought
template: link
---


<div class="embed-card embed-card-external">
  <a href="https://simonwillison.net/2026/Feb/23/reply-guy/#atom-everything" class="embed-card-link" target="_blank" rel="noopener noreferrer">
    <div class="embed-card-content">
      <div class="embed-card-title">Reply guy</div>
      <div class="embed-card-description">The latest scourge of Twitter is AI bots that reply to your tweets with generic, banal commentary slop, often accompanied by a question to &#34;drive engagement&#34; and waste as much …</div>
      <div class="embed-card-meta">Simon Willison’s Weblog &middot; simonwillison.net</div>
    </div>
  </a>
</div>


I had no idea there were such things as "reply guy" as a service.  I can see this as a really genuine thing where brands want to genuinely engage with their communities, quickly being taken over by slop bros to ruin everything.